When a marketing person refers to a benefit, it is quite simply the answer a question; ‘what’s in it for me?’ Customers of any product...

For over 30 years I have worked in the automotive business. I have worked in the agency world. I have worked as a client and I have...

Every business has its share of personalities. So many marketing professionals are quite brilliant. Some are quirky brilliant. Some are...

What you say is as important as where you say it. Let me put up some guardrails on this for you. A Single Thought This is my favourite...

As a young man, I stood at the improbable intersection of these two incredible people, almost 40 years ago. I came away forever changed....

What you say is as important as where you say it. Let me put up some guardrails on this for you. A Single Thought This is my favourite...

It is a noisy out in the world. In this pandemic, the digital world got even noisier. With more and more people working from home, the...

Have we become a market where quirky, fun and charmingly impractical vehicles have no place anymore? VW is saying goodbye once again to...

The whole experience was fun and quite different than what we expected. The symbolism of the vending machine is engaging. The giant...

There was a time when this Pontiac Torrent was brand new! These are from the Detroit Auto Show 2004. The Crossover craze was just...