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We Love Bobcaygeon
Bobcaygeon has been a favourite destination for decades. First we boated there, now we stay at Gordon's Bunkies.
Doug Pearn
May 126 min read


Borders and Border Cities – What We Have Lost
I do not think Canada has a more Americanized city than Windsor. The geography dictates it. Driving down Ouelette Avenue toward downtown, for the first time you are struck by the skyline. You get closer. Then you realize the skyline you are admiring belongs to Detroit across the river. The dominance is inescapable. As a Canadians living in a border city, we viewed crossing the border as part of everyday life. It meant taking the tunnel or the bridge to go shopping, out
Doug Pearn
Mar 93 min read


How Removing a Product Feature turned into a Benefit.
When a marketing person refers to a benefit, it is quite simply the answer a question; ‘what’s in it for me?’ Customers of any product...
Doug Pearn
Oct 25, 20205 min read


Why I Love Car Dealers
For over 30 years I have worked in the automotive business. I have worked in the agency world. I have worked as a client and I have...
Doug Pearn
Oct 16, 20203 min read


When You Have a Crappy Client
Every business has its share of personalities. So many marketing professionals are quite brilliant. Some are quirky brilliant. Some are...
Doug Pearn
Oct 10, 20205 min read


Add Some Punch to Your Advertising!
What you say is as important as where you say it. Let me put up some guardrails on this for you. A Single Thought This is my favourite...
Doug Pearn
Oct 7, 20204 min read


Me, Maggie Smith, and Terry Fox
As a young man, I stood at the improbable intersection of these two incredible people, almost 40 years ago. I came away forever changed....
Doug Pearn
Sep 25, 20206 min read


Don't Waste Your Advertising $$
What you say is as important as where you say it. Let me put up some guardrails on this for you. A Single Thought This is my favourite...
Doug Pearn
Sep 25, 20204 min read


Your Advertising in a Pandemic!
It is a noisy out in the world. In this pandemic, the digital world got even noisier. With more and more people working from home, the...
Doug Pearn
Sep 22, 20203 min read
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