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How Removing a Product Feature turned into a Benefit.
When a marketing person refers to a benefit, it is quite simply the answer a question; ‘what’s in it for me?’ Customers of any product...

Doug Pearn
Oct 25, 20205 min read
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Why I Love Car Dealers
For over 30 years I have worked in the automotive business. I have worked in the agency world. I have worked as a client and I have...

Doug Pearn
Oct 16, 20203 min read
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When You Have a Crappy Client
Every business has its share of personalities. So many marketing professionals are quite brilliant. Some are quirky brilliant. Some are...

Doug Pearn
Oct 10, 20205 min read
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Add Some Punch to Your Advertising!
What you say is as important as where you say it. Let me put up some guardrails on this for you. A Single Thought This is my favourite...

Doug Pearn
Oct 7, 20204 min read
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Me, Maggie Smith, and Terry Fox
As a young man, I stood at the improbable intersection of these two incredible people, almost 40 years ago. I came away forever changed....

Doug Pearn
Sep 25, 20206 min read
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Don't Waste Your Advertising $$
What you say is as important as where you say it. Let me put up some guardrails on this for you. A Single Thought This is my favourite...

Doug Pearn
Sep 25, 20204 min read
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Your Advertising in a Pandemic!
It is a noisy out in the world. In this pandemic, the digital world got even noisier. With more and more people working from home, the...

Doug Pearn
Sep 22, 20203 min read
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Say Goodbye To The Beetle, Again!
Have we become a market where quirky, fun and charmingly impractical vehicles have no place anymore? VW is saying goodbye once again to...

Doug Pearn
Jul 15, 20191 min read
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Carvana in Phoenix
The whole experience was fun and quite different than what we expected. The symbolism of the vending machine is engaging. The giant...

Doug Pearn
Jul 15, 20191 min read
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Bye Bye Auto Brands!
There was a time when this Pontiac Torrent was brand new! These are from the Detroit Auto Show 2004. The Crossover craze was just...

Doug Pearn
Jul 15, 20191 min read
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